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Tricel Rebrand

The company’s strategic objective was to design, develop and manufacture a range of environmentally friendly products that would assist in caring for, preserving, and protecting our environment. In order to create more sustainable living, we used a diverse assortment of skills, knowledge, and experiences in order to design a wide range of sustainable products. The goal of the company is to develop these products in an effort to contribute to a more sustainable lifestyle through the development of these products.

The Tricel brand was established in 2002 as KMG expanded into new markets and was already an established name in a number of countries. Tricel was awarded French and German trading licenses in 2011 and 2012 respectively and went on to win a prestigious award for the best Irish company in France in 2012. Due to the growing success of KMG’s sub division Tricel, on the 28th of March Killarney Manufacturing Group headed by its founding company Killarney Plastics underwent a rebrand which saw companies within the group’s existing structure renamed to Tricel.

A total of three companies as part of the Tricel rebranding are: KMG headed by its founding company Killarney Plastics is now Tricel (Killarney), Gloucester Composites Ltd is now Tricel (Gloucester) Ltd and Fibreglass Sales (UK) Ltd is now Tricel (Newry) Ltd.